Ethics and Integrity Essay Example | Topics and Well Written Essays - 750 words

Ethics and Integrity - Essay Example I have also learned the two forms of organizing a marketing department, the functional organization and the geographical organization. The functional organization is the most commonly used form wherein a functional specialist directly reports to the marketing vice-president. It is relatively easier to set up this form of marketing department as compared to the later said form. However, this form may lead to difficulties in developing effective marketing plans especially when there are several products and markets to be considered, oftentimes leading to internal competition among specialists (Kotler and Keller, 2009). On the other hand, the geographical organization is often used by companies that operates on larger market such as those that has product lines available nationwide as well as in the global market. The main idea is to create sub-divisions and hierarchal levels such as regional, zone, districts, and individual sales reps. This form allow a better marketing plan since ever y area has its distinct product requirements and needs that are highly dependent on the race, culture, and social class of individuals in the each community (Kotler and Keller, 2009). ... The most important concept that I learned is about socially responsible marketing. According to Kotler and Keller (2009), the ever changing demands of customers, the government, and the media has to be addressed by a proactive approach in marketing. The employees should develop a strong sense of ethics, values, and social responsibility in order to have an effective marketing atmosphere within the company. By adopting and implementing high standards of business and marketing conducts the company is able to position itself to be perceived by the community as a responsible and well managed organization, thus resulting to an increase in young professional that would want to work in the company due to the perception that the company will be a good venue for them to nurture their skills and fulfill their social responsibilities. Above all, the corporate social responsibility should be a top priority of the company. This includes proper legal, ethical and social responsibility behavior. Le gal behavior dictates that the organization should ensure that their employees are well aware of the laws and will abide by these rules while carrying out their duties (Kotler and Keller, 2009). As a sales representative myself, I will make it a point to strictly follow the rules that I am bound with. Since our company offers medical products specifically cardiovascular devices, I will not lie to my costumers and mislead them through false claims about our products for the sole purpose of closing a deal. Instead, I will present them the actual claims of our company and provide them with the most up-to-date product information available in our network. Ethical behavior is a paramount consideration in

Statement of Purpose Assignment Example | Topics and Well Written Essays - 500 words - 1

Statement of Purpose - Assignment Example d of working in the several schools that I have served, especially the opportunity of teaching young ones and seeing them develop and become wiser first hand. I have also enjoyed listening and discussing ideas with my fellow teaching colleagues and getting advice from school heads. I have come to comprehend that even though I enjoy teaching, I am not going to be satisfied working under the direction of others. I feel that I can be among the team that directs learning within an institution. My senior colleagues have identified my abilities and encouraged my ambition and feel that I can do much more in an administrative capacity. My affection for teaching began when I was young. I must have been in fourth grade when teacher Martha, a young and enthusiastic teacher who was so good that she made learning appear fun, became our class teacher. When I joined high school, I soon realized that there is so much that goes on in learning institutions, having an enormous impact on our learning experience. I remember one instance when learning within our school had deteriorated due to poor management, leading to student and parent complaints. We had a new principal, and he was able to turn everything back to normal. Quite naturally, my original thoughts regarding my future career leaned towards teaching, but after that incident I realized I could do more as an administrator. My bachelor’s degree in art and education majoring in Islamic studies has given me the skills to work as a teacher. Working in several learning institutions has given me the relevant experience, and I also learned to work with others. A master’s program majoring in education and specializing in education administration will enable me to do much more back home, where I intend to work. It will also significantly increase my chances of employment. A role in education administration will enable me to make a greater impact and improve teaching on a larger scale back home. A master’s of education with a